About the initiative
Voices for Lowering Cholesterol is a unique information platform that gathers information, advice, and suggestions, helping people protect their heart health and manage their blood cholesterol.
Our aim is to provide more information on the importance of blood LDL- cholesterol as a key modifiable cardiovascular disease (CVD) risk factor and what people can do in general to reduce the risk of CVD and to raise public awareness to the major risk elevated blood LDL-cholesterol carries for developing CVD.
We have invited scientists and clinicians at the forefront of cardiovascular disease and blood LDL-cholesterol research, members and leaders of international societies and associations, dieticians and healthcare practitioners who are on the front lines of helping consumers towards a better health, policy-makers and key opinion leaders, all lending their Voices to our campaign.
These Voices will be presented on this website and we hope they will provide useful information on common questions surrounding blood LDL-cholesterol, its impact on cardiovascular disease (CVD), and what people can do to lower their blood LDL-cholesterol.
This is an ongoing information campaign and we intend to bring more Voices to advise the public, so stay tuned and don’t forget to keep up with our news through Twitter or via e-mail notification.Watch our expert insights
Voices for Lowering Cholesterol is an initiative of the International Plant Sterols and Stanols Association (IPSSA). We are an association of global companies in the sector of plant sterols and stanols and our members are: Arboris, BASF, Cargill and Raisio. Plant sterols and stanols are abundant in nature and provide cholesterol-lowering properties.